So, here you are with lots of training and/or experience and you’re struggling to find a job that will sustain your lifestyle, pay your bills, and help you plan for the future. It may be of little comfort to you but many companies are in the same boat as they struggle to transfer their “brick-and-mortar” thinking to online marketing practices.
You can find articles going back to 2007 on various Websites that document “blogging mistakes” that companies make. Year after year I see many of the same mistakes in these articles. Most of the articles are probably just fluff used to keep someone’s byline active. But one mistake that rings true every time I see it is that companies start blogs with the best of intentions and then fail to follow through.
One article I read the other day suggested that any company that wants to take blogging seriously should hire a full-time blogger. Can you imagine getting board approval for THAT? “What do you mean ‘hire a full-time blogger? People are not SCALABLE!’”
It’s the failure to understand scalability that leads companies to balk at good investments. Blogging works when you don’t interfere with it. Let the blogger blog day after day for a year and you’ll see growth. Of course, there should be editorial oversight but don’t let the chase for conversions mislead your blogging strategy.
Any company that wants to “try blogging” needs to to try it for at least 250 posts — and not fluffy, “afraid-to-say-anything” posts. You need to publish interesting, useful, helpful, time-enduring articles.
Blogging can be either a failure or a success. If you will be trying to do it only for money, most probably it is going to fail. If you will be doing it for your very own pleasure and entertainment, you have lots of chances of success!