Keeping the order with basic articles, today we decided to talk a bit about ways to measure the success of your SEO campaign. When we want to invest in something like this (even if we’re doing it our own or we are just paying someone to do it), we should know how to separate the success from the failure. SEO is not an exact science, but finding out if the campaign was effective or not can be really easy for you to figure out.
The main methods to measure your SEO’s success are traffic reports, search engine rankings and lead/conversion rates. In the following lines, we’ll try to explain what each and every of the above terms mean:
1. Traffic Reports
Even though is not the most conclusive reason of all, after a well optimized SEO campaign you should notice some increases in your traffic reports. Usually, they are significant, but in some cases they just don’t need to be. Each and every one of us uses an instrument in order to count the number of unique visitor we have each and every day! When you know that you are paying for a SEO campaign, this is the first thing that you should check. If your traffic goes up, things are good.
2. Search Engine Rankings
Just like we’ve told you about in a previous article, the first thing you need to do when you start a SEO campaign is to choose a few keywords. After you did that, and the SEO campaign started, you should notice increases in Google results on that keywords. From instance, after some while of promoting, you website would be able to go from the 7th page in Google to the first one. That’s also a reason to think that the SEO campaign is increasing.
3. Lead / Conversion Rate
When we talk about lead and conversion rate we automatically talk about money. When you start a SEO campaign, you should feel at least a slight increase in your earnings, but it does not happen always!